Hans Hollein (1934–2014) studied in Vienna, Chicago, and Berkeley. He taught at various international universities and became a professor at the University of Applied Arts Vienna in 1976 (emeritus since 2002). Hollein began his career at the intersection of architecture, art, and design. His utopian photomontages and small shop interiors brought him international recognition in the 1960s. In addition to numerous museum buildings, he also designed furniture, product designs, stage sets, and exhibitions. Among other honors, he received the German Architecture Prize (1983) and the Pritzker Prize (1985).

This text explores an expanded definition of architecture beyond the design of buildings. It argues that architecture functions as a medium that shapes human environments, perceptions, and experiences through physical, technological, and psychological means. The author suggests that modern media, communication technologies, and environmental control systems can also be understood as forms of architecture. Ultimately, the text proposes a radical idea: architecture is not limited to construction—rather, **everything that shapes our environment can be considered architecture**.

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